Ford South Africa recently partnered with South African Tourism (SAT) to inspire all South Africans to explore their own country through accessible and unforgettable travel experiences.
A group of media and travel influencers headed along the scenic Garden Route and Tsitsikama region, participating in a range of outdoor activities such as kayaking, paragliding, and bungee jumping, along with visits to national parks and cultural spots.
Ford joined in on the action by suppling Rangers for the duration of the road trip, giving participants the chance to experience first-hand what it means to Live the Ranger Life. This strategic collaboration delivered strong alignment with our brand’s adventurous spirit and capability-led lifestyle appeal.
The resulting content and storytelling generated through this collaboration helped cement Ford’s brand presence across digital platforms and establish its reputation for quality, reliability and durability.