Ford South Africa’s recent “Live the Ranger Life” media experience and Ford Pro Converter launch at Nampo delivered exceptional results, earning enthusiastic feedback from both media and brand advocates.
The two-part event began with a Live the Ranger Life expedition in a convoy of Ranger XLTs, where 12 media guests experienced the vehicle’s capability across a range of terrain from highways and gravel roads to river crossings. Highlights included stops at Weltevreden’s underground caves and a boat ride on the Hartebeespoort Dam. This unique adventure helped showcase that the Ranger XLT not only works hard but also plays hard.
The journey concluded at the Nampo agricultural show, where the Ford Pro Converter offering was officially launched to media. The team presented several converter builds, including the Ranger drop-side, reinforcing Ford's commitment to delivering high-quality, customised commercial vehicle solutions.
In addition, the event served as a platform to highlight our Ford Family Promise offerings, with features such as online bookings, express servicing, mobile servicing options, and service pricing calculators.
Both parts of the event generated strong media coverage and proved that Ford is constantly evolving its line-up of products and responding to the needs of every South African.