DUNTON, UK – When Ford Transit was launched 60 years ago, its versatility was a major draw for customers. “Drycleaners want tall van compartments for their clothes deliveries. Bakers want high-roof vans to accommodate the many shelves they require. Greengrocers need exceptionally wide trays. Confectioners need larger compartments,” said Transit advertising materials in 1967.
The first-generation Transit van was designed to help businesses from independent landscape gardeners to large multinationals get more done, with greater efficiency and in greater comfort. For example, its flat load floor meant more space and easier loading, and its forward-mounted engine delivered a more car-like driving experience.
Transit customers were also supported from the outset by Ford’s vast dealer network. And while the first three months of Transit production concentrated on building short wheelbase vans, these were soon followed by versatile long wheelbase, chassis cab, minibus and kombi variants supporting a wide range of use cases – just as offered by Ford Pro today.
By 1966, large fleet operators relying on Transit included police forces, rail and gas companies, and even the military. Ford’s Special Vehicle Operations department could quickly respond to requests for niche Transits to perform unique roles.
