COLOGNE, Germany - Ford is demonstrating the unique calming experience of a scenic journey in the Mustang Mach-E with the production of a new social-first film.
Created in collaboration with acclaimed British DJ and music producer Daniel Avery, production company Hogarth and social media agency Born Social, “Ford Scenic Project” is a two-hour driving film set to a bespoke soundscape, capturing the tranquillity and beauty of the Mustang Mach-E travelling through a winding Majorcan landscape.
The film which is also available on YouTube now highlights the benefits of a refined electric powertrain on occupant wellbeing. Studies have shown that regular quiet time can reduce stress, improve mental clarity, enhance creativity, help emotional regulation and increase self-awareness.
Pete Zillig, marketing director, Ford of Europe, said: “The Ford brand is going through an exciting transformation as we work hard to demonstrate our innovation and sustainability focus. This film by Born Social is a great example, with a ‘show don’t tell’ approach to EV benefits as an enjoyable and reliable experience. Daniel Avery's bespoke, mesmerising soundscape enhances not only the legendary Mustang nameplate but also tunes into the trend of social platforms becoming increasingly audio-first.”